The best business transformation efforts are about empowering your customers, your employees, or both. Digital Transformation is no exception. Transformation initiatives should be about removing barriers…

Your product roadmap is more than just a list of prioritized features; it’s a strategic tool that guides the future of your product. The investment mix in your roadmap ensures resources are allocated across various feature types to achieve your company’s — and your customer’s — short-term needs and your long-term vision.

You keep using that word. I do not think it means what you think it means.
— Inigo Montoya, The Princess Bride.

A balanced measurement strategy isn’t just about your product team avoiding disasters and embarrassment (though that’s a nice perk). It’s about building products that deliver short-term and long-term value to your customers and business.

Outputs are the tangible results of our efforts — the features we ship, the tools we implement, or the products we launch. Conversely, outcomes are the measurable impacts that outputs have on our business goals and user experiences.

First, if you are on the product side, we can all agree that NOBODY likes the AOP process except maybe Finance (apologies to my Finance friends)…